Through such work, he noticed a rising interest in spaces such as personal training, bootcamps, pilates classes and other active communities.
When speaking to fitness professionals in these spaces it soon became clear that a better solution was needed in order to help those interested in getting good quality and performance-built custom apparel.
Furthermore, such fitness professionals were not making the most out of their branding and running out of ideas of how to grow their business. Therefore, by combining the two, Azura Sport started producing fantastic results for their clients.
